PR Package Platforms for Content Creators
In addition to pitching brands directly, many creators receive PR packages and gifted products through influencer marketing platforms. These platforms connect brands with creators for product seeding, awareness campaigns, UGC, and social content.
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1. Obviously
A go-to platform for brand gifting and PR seeding. Brands use Obviously to send products to creators for awareness-focused campaigns, UGC, and social posts. Strong for lifestyle, travel, beauty, and consumer brands.
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2. Influenster
One of the most common entry points for creators receiving PR packages. Products are typically sent in exchange for reviews or social content. Accessible even with smaller followings.
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3. Aspire
Brands source creators for gifted and paid collaborations. Many PR-only packages come through Aspire once your profile is approved and optimized.
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4. BrandBacker
Strong focus on gifted products with optional paid deliverables. Brands ship PR packages directly in exchange for content or reviews.
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5. Upfluence
Widely used by larger brands for creator discovery, product seeding, and PR mailers. Good visibility tool for niche creators with solid engagement.
What to consider when charging a brand for your services
Pricing structure is based on factors such as platform, followers, content niche, and usage rights.
- Platform (Instagram, TikTok, YouTube, Threads, Blog, etc.)
- Follower Count & Engagement Rate
- Type of Content (Reels, Posts, Stories, Blog Articles, etc.)
- Usage Rights & Exclusivity
- Industry Standard Rates
Base Rate Formula (Per Post/Reel/Story)
Base Rate = (Follower Count ÷ 1,000) × Engagement Rate × Industry Standard Rate
Example Calculation
Let’s say you have:
- 10,000 followers on Instagram
- Engagement rate of 3%
- The brand wants 1 reel with 3 months of usage rights
Base Rate: 10,000 ÷ 1,000 = 10 → 10 x $50 = $500
Engagement Multiplier: $500 x 1.5 = $750
Usage Rights (50% extra): $750 + ($750 x 0.5) = $1,125
Total Charge: $1,125
Adjust for Extra Services
Add these fees based on the project scope:
- Exclusivity Fee (Brands want you to avoid working with their competitors) → +25-50%
- Usage Rights (If brands repurpose your content for ads) → +50-100%
- Deliverables (More content = Higher pay) → Bundle discounts
- Rush Fee (Fast turnaround required) → +30%
Engagement Rate Multiplier
- Low Engagement (Below 2%) → Base rate x 1.2
- Average Engagement (2%-4%) → Base rate x 1.5
- High Engagement (Above 4%) → Base rate x 2
Usage & Exclusivity Fees
- Exclusive Rights: Add 50%-100% to base rate
- White-listing (Ad Boosting): Add 25%-50%
- Long-Term Licensing (6-12 Months): Add 50%-200%
Add-on Services
- Script-writing: +$50-$150
- Video Editing: +$100-$500
- Revisions: +$50 per revision
- Rush Fee: +25%-50% of base rate
You can input your follower count, engagement rate, and other fees to determine the price to charge. This will ensure you quote based on your content quality. Engagement and other factors can help you back up what you say about your worth as a creator.
Check out more guides on pitching to brands, marketing, and making money from your content.
Course: Coming Soon
How to Become a Paid Content Creator with Effective Marketing and Strategy
Building Your Brand
- Defining social media influencing and its importance in today’s digital world
- Understanding the different social media platforms and audiences
- Identifying your personal brand and voice
- Creating engaging content and increasing engagement
Creating Compelling Content
- Developing a content strategy and content calendar
- Creating high-quality content using photos, videos, and other visuals
- Using hashtags and tagging to increase visibility
- Building and engaging with your social media community
Growing Your Audience
- Analyzing your social media metrics and using data to inform your strategy.
- Growing your social media following through collaborations, giveaways, and other tactics.
- Leveraging new and emerging social media platforms.
- Addressing challenges and managing criticism as a social media creator.
Monetizing Your Influence
- Understanding sponsored content and affiliate marketing.
- Building relationships with brands and negotiating partnerships.
- Learn how to use the Content Creator Calculator to charge fees.
- Legal considerations for social media influence include disclosure and privacy policies.
- Developing other revenue streams, such as merchandise or courses.
